![]() My CTR is 20%.ĬTR shows the percentage of people who click on your CTA/link/offer, after seeing it. CTR Formula (Click Through Rate) CTR Formula:ĬTR (%)= (number of clicks/number of impressions) x 100 CTR Example:ĥ000 people see my link and 1000 of those click on it. You can also increase conversion rates by ensuring that your landing pages and ads are consistent, you’re using social proof and FOMO, to name a few examples. You can do this by retargeting people as custom audiences after they have already interacted with your brand/website/posts/offers. In order to optimise your conversion rates, make sure that you’re targeting people at the appropriate point in their relationship with you. Your conversion rates demonstrate the quality of your landing page, the strength of your offer and how appropriate your audience is (for your ad’s offer).Ĭreating ads that generate clicks means nothing if you aren’t able to convert them on your landing pages. My Conversion rate is 12.5%.Ĭonversion rate is the percentage of people who take your offer after seeing it. Conversion Rate Formula CR Formula:Ĭonversion Rate (%)= (Number of conversions/Number of clicks) x100 CR Example:Ģ00 people click on my ad and I generate 25 conversions from these visitors. If you’re running a conversion campaign, your ads might have a high CPC but high conversion rates too (which will mean they’re a success).ĬPC is the best metric to use for ads that are aimed at driving high volumes of traffic, not conversions or engagement (learn more in our guide to Facebook Ad Campaign Objectives). However, a high CPC doesn’t necessarily represent a poor ad. The lower your CPC the better your ad, the more targeted your audience and the better your timing.Įvery ad you run should aim to create action in your target audience. Your CPC is 10p.ĬPC (cost-per-click) refers to the amount spent on a digital ad per (mouse) click from its audience. You spend £100 on digital ads and generate 1000 clicks. ![]() ROAS Formula (Return On Advertising Spend)ĬPC Formula (Cost-per-click) CPC Formula:ĬPC = Advertising Spend/Number of Clicks CPC Example:.
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